Top Story


Home >> Digital >> Article

TinselVision launches new show; signs digital content and movie deals

Font Size   16
TinselVision launches new show; signs digital content and movie deals

TinselVision, an online video-on-demand (VoD) service delivering Indian television and Bollywood film content, has announced the premier of its new show ‘Inside Tinsel’, hosted by Mini Mathur, a former MTV VJ and host of ‘Indian Idol’. TinselVision has also signed deals with B4U and Shemaroo for digital content and movie deal.

‘Inside Tinsel’ will be aired for free on, in the free-content zone of the broadband IPTV service, along with popular programmes from Zoom TV such as ‘Page 3’, ‘Let’s Talk’ and ‘Popkorn News’, among other upcoming shows.

According to Saad Shervani, VP-Content, TinselVision, “Our viewers and the marketplace should anticipate an explosion of free content offerings on our service. From our own production to the high-quality shows offered by our partners under our ad-share model, to obtainment of exclusive, viral shorts and enabling submissions from our community, we will deliver a compelling and sticky panoply of free Indian and South Asian content.”

The November premiere of ‘Inside Tinsel’ will showcase the latest Bollywood gossip and news, keeping TinselVision viewers up-to-date on new movie releases, exclusive celebrity interviews and behind-the-scenes events. The show airs fortnightly through the end of the year, and from January 2008 onwards, it will be aired weekly.

TinselVision has signed a 13-episode deal with Camera Art to produce the show’s initial season. Camera Art’s Co-founder and Director, Rajan Kapoor, is leading the ‘Inside Tinsel’ project, and has produced the new channel’s positioning and commercial video assets.

Through the terms of the agreement with Shemaroo, TinselVision has obtained non-exclusive license to distribute, via its online service, around 100 premium Shemaroo movies including recent releases like ‘Naya Daur’, ‘Dhamaal’ and ‘Manorama Six Feet Under’. With B4U, TinselVision has signed the deal to bring content from India’s top movie producers and music houses entertainment to the web.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve