TinselVision, an online video-on-demand (VoD) service delivering Indian television and Bollywood film content, has announced the premier of its new show ‘Inside Tinsel’, hosted by Mini Mathur, a former MTV VJ and host of ‘Indian Idol’. TinselVision has also signed deals with B4U and Shemaroo for digital content and movie deal.
‘Inside Tinsel’ will be aired for free on tinselvision.com, in the free-content zone of the broadband IPTV service, along with popular programmes from Zoom TV such as ‘Page 3’, ‘Let’s Talk’ and ‘Popkorn News’, among other upcoming shows.
According to Saad Shervani, VP-Content, TinselVision, “Our viewers and the marketplace should anticipate an explosion of free content offerings on our service. From our own production to the high-quality shows offered by our partners under our ad-share model, to obtainment of exclusive, viral shorts and enabling submissions from our community, we will deliver a compelling and sticky panoply of free Indian and South Asian content.”
The November premiere of ‘Inside Tinsel’ will showcase the latest Bollywood gossip and news, keeping TinselVision viewers up-to-date on new movie releases, exclusive celebrity interviews and behind-the-scenes events. The show airs fortnightly through the end of the year, and from January 2008 onwards, it will be aired weekly.
TinselVision has signed a 13-episode deal with Camera Art to produce the show’s initial season. Camera Art’s Co-founder and Director, Rajan Kapoor, is leading the ‘Inside Tinsel’ project, and has produced the new channel’s positioning and commercial video assets.
Through the terms of the agreement with Shemaroo, TinselVision has obtained non-exclusive license to distribute, via its online service, around 100 premium Shemaroo movies including recent releases like ‘Naya Daur’, ‘Dhamaal’ and ‘Manorama Six Feet Under’. With B4U, TinselVision has signed the deal to bring content from India’s top movie producers and music houses entertainment to the web.