Tinder has announced the appointment of Taru Kapoor as India Head, who will lead operations for the app in the country. Kapoor will be based in Delhi. With the appointment of Kapoor, Tinder is expanding horizons from the US to India, making it their first international operations.
She will focus on establishing the Tinder brand in India, steering its explosive user growth and increasing user engagement by focusing on local user needs.
Commenting on the appointment, Sean Rad, CEO, Tinder said, “We have exciting plans for Tinder in 2016 and having Taru on board is a step towards making India one of our core markets. Taru's passion for Tinder and understanding of the Indian market makes us even more confident in our plans to expand in India.”
Kapoor said, “Being part of a young brand like Tinder is both exciting and challenging. Tinder is already the market leader here without significant focussed efforts in the past and the future potential here is astounding. I am thrilled to be given the responsibility to take this brand to India, which we all know is among the largest, most dynamic and vibrant populations in the world.”
Taru is a Harvard MBA graduate and was an active member of start-ups and VC community in Harvard Business School. She has extensive experience in business development, product and growth strategy and financial modelling and planning. She previously worked with The Boston Consulting Group and Sequoia Capital India.