Top Story

e4m_logo.png

Home >> Digital >> Article

Tinder introduces enhanced interface and GIF integration features

06-February-2016
Font Size   16
Share
Tinder introduces enhanced interface and GIF integration features

Tinder has released new product updates including GIF messaging to bring the fun of GIFs to conversations on Tinder. Product enhancements include faster messaging, the ability to ‘Like’ messages and larger profile photos that can be directly uploaded from the camera roll.

The app recently celebrated its 100 millionth download, arriving shortly after Tinder saw its busiest day in its history on January 3. On this day, the app saw its biggest growth in active users, with the highest volume of downloads occurring in the past two years.

Messaging

Tinder is providing users with the ability to share expressive GIFs from the world’s largest GIF search engine, GIPHY. To add a GIF to any Tinder message, users can tap the blue button to access the collection of millions of GIFs. Tinder is also adding a ‘Like’ button to messages, along with large emoji, giving users two new quick and simple ways to communicate sentiment to their matches. Users will also notice improvements in messaging speed.

Commenting on the newly introduced features, Sean Rad, CEO, Tinder said, "At Tinder, we’re on a mission to create more meaningful connections. With that in mind, we’re excited to give our users more ways to engage with each other and express themselves. We’re tapping into the hugely popular trend of GIFs, powered by GIPHY, and allowing users to interact with potential dates in a more nuanced and compelling way than with verbal language alone.” 

"GIPHY is shaping the future of communication and Tinder is shaping the way people connect. Whether it’s a favorite TV show character, moment from music videos or irresistible cat GIF, we bond fastest over the content we love. There’s no better match than GIPHY and Tinder" added Adam Leibsohn, COO, GIPHY.

Profile Photos

Adding greater flexibility to the Tinder experience, users will now be able to choose their Tinder profile photos directly from their phone’s camera roll. Responding to one of users’ top most-requested features, this will make changing profile photos easier than ever before.

User Interface

As part of Tinder’s ongoing product evolution, the card stack has been refreshed to fill more of the main app screen, optimizing the design for larger touchscreen sizes and the latest operating systems. Users on the iPhone 6S or 6S Plus will also be able to “peek and pop” preview links sent within messages using 3D Touch

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.