TimesCity, part of Times Internet, has acquired Gawbl, a mobile product company empowering users to discover new places to eat based on their mood.
Gawbl is a mobile app with a unique recommendation engine that matches a user’s mood with restaurants nearby. Gawbl was designed and developed by a Pune-based team, led by its founder, Chiragh Kirpalani. Kirpalani will join TimesCity as Head of Mobile.
Commenting on the acquisition, Satyan Gajwani, CEO, Times Internet said, “Gawbl is a great fit for us because it’s an outstanding product built by a strong entrepreneur, and it will increase our mobile-first orientation to the digital world. TimesCity will focus on building a strong mobile footprint, and the Gawbl team is a key part of that.”
Miten Sampat, Business Head, TimesCity added here, “Users are increasingly looking for apps that make it easy for them to decide on the go. The addition of the Gawbl team will enable us to deliver a truly amazing mobile first user experience for the TimesCity community.”
“After having met with Satyan and Miten at Times Internet, I realised that we shared a common vision around discovering great things nearby. Working with the Times Group, I believe we can bring a great user experience to a wider user base across India,” said Kirpalani.
Through its coverage of food, nightlife, events, and movies, TimesCity currently caters to the lifestyle needs of consumers across 11 cities in India.
The terms of the deal were not disclosed by either party.