In a bid to differentiate itself from its print avatar, Times Matri has rebranded its matrimonial website and renamed it SimplyMarry.com. The website has undergone a makeover and has been made more interactive, with a better search function.
The website claims to have an extensive database of over 500,000 people searching for life partners, with more than 2,000 registrations daily.
R Sundar, President, Times Business Solutions, said, “Simple match making is the mantra of the day. SimplyMarry.com is all that its name stands for, simple, uncomplicated, and designed to ensure that your soulmate finds you. The Simple Search function is highly intuitive and provides ideal matches very fast.”
Rajat Gandhi, Business Head, SimplyMarry.com, said, “Times Matri changed its name as it wasn’t connecting with the people well. To address these insights we undertook further exploratory studies and formulated the name ‘SimplyMarry’ – a name that addressed the core values of the site – ‘Simple’ and ‘Marry’, provided the site with a high recallable quotient in a globally recognisable terminology – English – simultaneously, the name has distinctive Indian feel and reaches out to all users, including, those for whom Hindi is not their natural language.”
SimplyMarry.com has been launched with a clean, universal look and features like the ‘simple search’ function that provides accurate search results, a simple two-step registration process, and ‘Chat n Marry’, the SimplyMarry.com Messenger, which allows soulmate seekers to chat online with accepted contacts.
It also offers the whole range of matrimonial services under one roof – including booking matrimonial classifieds in newspapers, trousseau planning, jewellery, trends and fashion tips, health and beauty tips, honeymoon and travel detailing, wedding venue options, and even wedding planners.