Top Story


Home >> Digital >> Article

Times Matri rebrands its matrimonial site as

Font Size   16
Times Matri rebrands its matrimonial site as

In a bid to differentiate itself from its print avatar, Times Matri has rebranded its matrimonial website and renamed it The website has undergone a makeover and has been made more interactive, with a better search function.

The website claims to have an extensive database of over 500,000 people searching for life partners, with more than 2,000 registrations daily.

R Sundar, President, Times Business Solutions, said, “Simple match making is the mantra of the day. is all that its name stands for, simple, uncomplicated, and designed to ensure that your soulmate finds you. The Simple Search function is highly intuitive and provides ideal matches very fast.”

Rajat Gandhi, Business Head,, said, “Times Matri changed its name as it wasn’t connecting with the people well. To address these insights we undertook further exploratory studies and formulated the name ‘SimplyMarry’ – a name that addressed the core values of the site – ‘Simple’ and ‘Marry’, provided the site with a high recallable quotient in a globally recognisable terminology – English – simultaneously, the name has distinctive Indian feel and reaches out to all users, including, those for whom Hindi is not their natural language.” has been launched with a clean, universal look and features like the ‘simple search’ function that provides accurate search results, a simple two-step registration process, and ‘Chat n Marry’, the Messenger, which allows soulmate seekers to chat online with accepted contacts.

It also offers the whole range of matrimonial services under one roof – including booking matrimonial classifieds in newspapers, trousseau planning, jewellery, trends and fashion tips, health and beauty tips, honeymoon and travel detailing, wedding venue options, and even wedding planners.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO