Top Story


Home >> Digital >> Article

Times Internet launches Partner Program to boost digital growth for agencies

Font Size   16
Times Internet launches Partner Program to boost digital growth for agencies

Times Internet has announced the launch of the “Times Internet Agency Partner Program”.The program is designed to empower independent full service and digitally focused agencies all over India. From certification to recognition, from technical know-how to client satisfaction, the program empowers the professionals to discover new ways to grow their businesses.

With the aid of Colombia, the advanced smart marketing platform this program uses the Colombia Traffic Network (CTN) to leverage Times Internet’s premium publisher network reaching 200 million people and access all properties under the Times Internet banner as well as its Partner Audience network. Agencies will be able to derive superior insights and data, while managing campaigns at scale, reaching new audiences, all along measuring and optimising the impact of each campaign.

Gulshan Verma, Chief Revenue Officer, Times Internet while talking about the launch said, “Today more than 400MN Indian users are on the internet, making it the platform of choice not only for the largest marketers, but also for hundreds of thousands of businesses that operate it. They depend on partners like AdGlobal 360 and Logicserve to aid their operations. They also depend on partners like Spiral Content Solution to create content that resonates with the consumers. We are very happy to have them as the founding partners of the Times Agency Partner Program”

The Times Internet Agency Partner Program training aims at giving marketing and development support, and so agencies can focus on moving their business forward to get ahead of the competition. With Times Partner program, the businesses will enhance their chances to:

  • Be recognised - The Times Internet Partner Badge will distinguish you from the crowd for your business acumen and for incorporating the Times Internet offerings.
  • Become an expert – Times Internet’s comprehensive training program will equip professionals with intelligent native content strategy expertise.
  • Find new clients - Equipped with knowledge of online advertising and website design and development, the marketer can expand the range of the services that they offer.
  • Start new businesses – Facilitating the business’s move from the traditional to the next-gen digital advertising.

Speaking on their association with Times Internet and the Times Internet Partner Program, Rakesh Yadav, CEO, Adglobal 360, said, “AGL has seen good value for its clients by running certain types of campaigns on Colombia.This new innovative platform from TIL has good future and we want to leverage it for the benefit of our clients. We believe that as platinum partners, we will be able to offer to our clients, the best this platform can offer.”

Speaking on their association with Times Internet and the Times Internet Partner Program, Prasad Shejale, CEO, Logicserve Digital, Co-Founder Couponraja and Compareraja, said, “Today, content is the king; so reaching the content consuming audience is the key. Hence, the right content partner is important and TIL inventory backed by Columbia came as an obvious choice. Colombia helps us with reaching the content consuming audience and influence them. Its flexible interface and premium inventory supports in making the campaigns a success. The interest level targeting enables us to reach out to a wider range of consumer. Colombia is a smart marketing platform for native ads and Logicserve Digital is very excited to be partnering with TIL to deliver great value to our digital media clients”

Speaking on their association with Times Internet and the Times Internet Partner Program, Rajan Srinivasan, Founder & CEO, Spiral Content Solution said, “Scatter is happy to partner with Colombia. This works really well for our clients as we bring together the best in the content creation and content distribution through Scatter and Colombia respectively. Because even the best content means nothing if it can't be discovered.”

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline