Times Internet, the digital arm of Times of India Group has acquired Gurgaon based Viral Shots for an undisclosed amount.
Speaking about the acquisition, Miten Sampat, VP Corporate Development, Times Internet says,” This fits into our prime goal of providing our readers an innovative and informative content experience. We found the format and curated content of Viral Shots very addictive and their engagement with users was amazing and we feel confident that this can become the number 1 app in its category."
“Viral Shots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views/DAU. It’s clear we are being able to deliver content that the consumer is enjoying and we are excited that we can leverage the deep understanding that the Times Group has in the content and mobile space to grow even faster” says Shalini Tewari- Founder, Viral Shots.
Viral Shots extensively curates stories from over 300 social and web destinations and is clocking approx. 100 million screen views per month and serves differentiated content in English, Hindi, Bengali and Telugu.