Top Story

e4m_logo.png

Home >> Digital >> Article

Times Internet buys micro-content app Viral Shots

12-January-2016
Font Size   16
Share
Times Internet buys micro-content app Viral Shots

Times Internet, the digital arm of Times of India Group has acquired Gurgaon based Viral Shots for an undisclosed amount. 

Speaking about the acquisition, Miten Sampat, VP Corporate Development, Times Internet says,” This fits into our prime goal of providing our readers an innovative and informative content experience.  We found the format and curated content of Viral Shots very addictive and their engagement with users was amazing and we feel confident that this can become the number 1 app in its category."

 “Viral Shots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views/DAU.  It’s clear we are being able to deliver content that the consumer is enjoying and we are excited that we can leverage the deep understanding that the Times Group has in the content and mobile space to grow even faster” says Shalini Tewari- Founder, Viral Shots.

 Viral Shots extensively curates stories from over 300 social and web destinations and is clocking approx. 100 million screen views per month and serves differentiated content in English, Hindi, Bengali and Telugu.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...