After the success of Times Food Guide, Times Internet Ltd, part of The Times of India Group, has decided to make content of a similar kind available on a new interactive portal focused on specialties and lifestyle within city parameters. The new lifestyle portal has been christened Timescity.com.
Rishi Khiani, CEO, Times Internet Ltd, described the portal as “an innovative approach, combining user feedback, expert opinions and interactive applications to build a growing resource of city-specific, even area-specific, data”.
He further elaborated, “The new portal will emerge as a one-point source for local information and has a clear B2C skew. We are happy to offer the city’s connoisseurs the best wine-and-dine options – through information that has been carefully honed by our expert editors. TimesCity is here to empower people and to let them make an impact with their own reviews, votes and ratings. We are looking forward to all that action.”
But isn’t it on similar lines with buzzintown.com? To this, Khiani replied, “TimesCity is more than just an event and restaurant directory. Rather, TimesCity is an innovative way to find out about and participate in what’s going on near you. It is a hyper-local, community-focused news, information and transaction platform. It is a website that will provide ratings and reviews from not only the editor, but also the collective voice of other consumers supported by The Times Food Guides and The Times of India. TimesCity is the only credible source of recommendations and reviews on local entertainment. It equips users with all they need to make good decisions on how and where to enjoy their time off.”
The portal carries information on eight cities – Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, Goa, Chennai and Pune. There are plans to expand the coverage area and add more cities in the coming months.
Timescity.com soon aspires to provide an opportunity to know each city from up close with that added dose of local news. It also plans to give its users the lowdown on celebrities with special coverage of parties and dos. As of now, users can share reviews, recommendations and ratings as the site offers multiple access points, including a mobile interface, an online search feature, maps, and Facebook Connect.
The website had a soft launch in April 2010 and got the final go-ahead on May 5.