Times Internet, the digital arm of the Times of India Group, and Uber have entered into a strategic partnership to support Uber's expansion in India. The deal is centred around a commercial marketing arrangement accompanied by a small investment.
This is the largest partnership to date for Times Global Partners, an initiative of Times Internet to support emerging global digital companies' entrance into India. In addition to Uber, Times Global Partners has partnered with Huffington Post, Business Insider, Gawker Media, Ziff Davis and others.
Satyan Gajwani, CEO of Times Internet said, "Having spent time with Travis and the Uber team, we are delighted to partner with the fastest growing company in the world, to help bring affordable, convenient, and safe transportation to every consumer in India, while developing a real spirit of micro-entrepreneurialism for thousands of drivers. Times Global Partners is a platform we established to help the best companies in the world succeed in India and we're confident that together we can improve lives and create jobs for millions of Indians."
India is the second largest and fastest growing market for Uber globally and Uber is investing significant resources into this market's continued growth. The partnership with Times Internet is inline with Uber’s strategy of creating local partnerships in key markets. Similar global partnerships include Baidu in China, AmericaMovil in Latin America and American Express in the US.
“India is one of our fastest growing markets in the history of Uber and one where we are investing heavily in continued growth,” said Travis Kalanick, CEO, Uber Technologies. “Marketing and distribution are a key part to our strategy for success in India and there is no better partner and platform for this than Times Internet with its print, radio, OOH, and digital marketing platforms that reach over 200 million Indians."
Uber currently operates in eleven cities across India - Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, New Delhi, Pune.