Top Story

e4m_logo.png

Home >> Digital >> Article

Times Internet and Investopedia collaborate to offer curated content

26-February-2016
Font Size   16
Share
Times Internet and Investopedia collaborate to offer curated content

Times Internet has announced a strategic partnership with Investopedia.com, one of the web’s premier destinations for financial information. Through this partnership, Investopedia and Times Internet will collaborate to create and curate a blend of local and international content, knowledge events and seminars to grow the brand amongst the audience in India. These initiatives will reinforce Investopedia’s status as the world’s largest financial educational website in India leveraging Times Internet’s 150 million monthly unique users.

 As part of the collaboration, Times Internet will drive local commercialization of Investopedia across both desktop and mobile. Investopedia will continue to leverage the Indian edition for key global initiatives.

 Times Group’s ability to cross-promote the Investopedia brand across its media platforms will be a key growth driver for the brand.

 The alliance is a part of Times Global Partners, the largest initiative helping global digital businesses grow in India. TGP currently has strategic partnerships with Uber, Coursera, Huffington Post, Business Insider, Goal, Gizmodo, Lifehacker, Techradar, and Advertising Age amongst a growing portfolio of over 15 digital platform / publishing companies.

 Scott Miller, CRO, Investopedia said, “Investopedia has experienced exceptional growth over the last year and this partnership with Times Internet will help continue that progress on a global scale. By utilizing Times Internet’s impressive readership, Investopedia will be able to get our trusted financial content into more hands around the world.”

 Talking about the partnership, Puneet Singhvi, Business Head for Times Global Partners (TGP) said, “Our partnership with Investopedia is very exciting as it adds the key vertical of Business/Finance Education to the TGP portfolio. The finance vertical of TGP has grown strongly and Investopedia will boost the portfolio further by adding a highly educated, affluent and empowered audience base.”

 “This partnership with the largest source of financial terms, content, and insights gives us an ideal platform to build a strong destination for the rapidly growing base of investors, entrepreneurs, business enthusiasts and financial advisors in India. We look forward to working with clients to roll out native and display advertising for this affluent audience segment,” he added.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...