Times Internet has introduced My.indiatimes.com, which provides the user with a single window where all content of his choice will reside. The user can select the content that will be featured on his page, and has the freedom to select content from any site that provides really simple syndication (RSS) feeds. This is the first offering from any Indian portal.
Dinesh Wadhawan, Managing Director and CEO, Times Internet Ltd, said, “The consumption of Internet is a very individual process; merely providing one kind of content for all does not work. Here every individual is a niche; his needs have to be met. My.indiatimes.com is our attempt to do just that. Try out our beta version, give us feedback, and watch this space as we add more features.”
Users can drag and drop the boxes, delete content that they do not want, and add whatever they prefer from any site. Users can sign in with their Indiatimes ID and can add content and save their individual page, which means they can access their page from anywhere just by logging in. Also, users can change their preferences as often as they want.