As part of its latest initiative, The Times Group has now ventured into the matrimony segment with TimesMatri.com. The website is spearheaded by R Sundar, Director-Corporate and Head-Internet Initiatives of The Times Group.
On being asked about the venture, Sundar said, "The Times Group has always been a trusted market leader in the matrimonial advertisement space in print. The entry into the online matrimonial sphere is a logical extension." Internet, as a medium, has a lot of potential and the online matrimonial space is one of the highest potential segments. "We feel that our entry into this area would not only serve to highlight this potential but also help expand the market further," he added.
Matchmaking on the Net is a category that is growing at a fast pace. Recently, the Internet Online Association estimated the market size in 2007-08 to be in the range of Rs 80 crores. Today over 4 million Net users log on in search of a life partner.
Bennett, Coleman & Co. Ltd, proprietors of The Times of India group of publications, is India's largest media house. The Times Group is a multi-edition, multi-product, multi-media organisation, and has to its credit several leading publications like The Times of India, The Economic Times, Navbharat Times, Maharashtra Times, Femina and Filmfare. The group also has interests in the entertainment and media industry in the form of Radio Mirchi, Planet M, Times Music, TV channel Zoom and Times Multimedia.
In April 2000, Times Internet Ltd, a wholly owned subsidiary of Bennett, Coleman, was floated to handle the group's Internet properties.
Talking about its marketing initiatives, Sundar said, "The Times Group has always had a unique and distinctive style of building brands and we shall continue to walk the same path." As for the differentiating factor Sundar explains, "Our understanding of the matrimonial space is over 50 years old and this experience is reflected in all aspects of the site, right from the way the site is designed to the way the complete user experience is initiated."
TimesMatri.com offers several exciting options that help heighten user experience. "The potent Net-print combination, which the portal is offering, is one of the major USPs which would add to the user's delight," adds Sundar.