As a mark of its 10th anniversary in India and changing user habits, Time Out has chosen to adopt the digital only route for the Indian market. Time Out always has had a strong digital footprint in India but is increasing its focus and reach to a larger audience.
In line with this, Paprika Media is restructuring its organization & re-aligning with the business needs. Paprika Media is also expanding its events and alliances business.
The transformation, according to sources, is in keeping with the evolving nature of the media industry in India. Time Out was the launch pad of the idea of listings as well as planning of entertainment and events in the leading Indian metros. Time Out has been organizing and curating events in India over the last 10 years and will continue to do so. Paprika Media will also be focusing on its events and alliances business.
India is one of the fastest growing internet markets globally, fuelled by increased penetration of smartphones, tablets and computers. With a generation which is always on the move and demands all information on the fingertips on a real time basis, clearly, digital is the way, going forward.