Time Broadband Services Pvt Ltd (TBSL) on Wednesday launched its Internet Protocol Television (IPTV) service, My Time, which will service customers of multiple telecom operators offering broadband services on both TV and PC.
Time Broadband has tied up with most of the top broadcast channels, film production houses, music labels and game developers in India and abroad for content partnership. The bouquet of services will include interactive games, chat, SMS, poll voting through TV and soon-to-be-launched video phone through a common delivery platform. IPTV permits flexible programme choice – a way in which viewers can watch the programme of their choice and convenience so that their time becomes ‘prime time’.
Sujata Dev, MD and CEO, TBSL Interactive, said, “We feel it is the right time to enter this sphere. India is really starved for interactive entertainment content, which is rapidly becoming the most preferred entertainment vehicle. We truly believe that our value added service on the video tier, riding on triple play platform, will be next big thing in home entertainment and augment the current TV viewing patterns.”
Time Broadband will aggregate content from multiple creative sources and provide the content delivery platform to telecom operators. Dev further said, “Content and technology go hand in hand. We have tied up with the Indian music industry, Time Media Group, Indian Broadcast Foundation and STAR TV, etc., for content We have Indianised the content and have invested Rs 25 crore so far. We will be investing Rs 50-60 crore in the next phase. Time Broadband will target 500 channels in the second quarter of 2007.”
Amit Dev, CTO and Director-Operations, Time Broadband, said, “As pioneers, we have deployed and adopted state-of-the-art compression technology of H.264 AVC in our offerings, which would drive the viewing experience of My Time on both TV and PC to the next level.”
Dev explained, “It is going to be a subscriber-based model. We have tied up with telecom operators and we will jointly decide upon price points. We will soon have touch and feel booths of IPTV all over the Delhi so consumers can see the live demo. IPTV will play a prominent role in broadband penetration in homes.”
Assocham President, Anil K Agarwal, said, “We are living in very exciting times. I believe India is on the right path. IPTV is bringing new technologies to the broadband industry. We are happy about the services starting in Delhi.”
While inaugurating the IPTV service in the Capital, Ajay Maken, Union Minister of State for Urban Development and Poverty Alleviation, said that the Government had declared 2007 as the year of the broadband.
It may be noted that MTNL has already launched its IPTV service in Delhi. Its partner, Aksh, may soon tie up with Zee and ESPN. Content and pricing will hold the key to success as others join the fray.
Time Broadband Service selects Verimatrix for MTNL’s IPTV foray