Time Broadband Service, the content aggregator for the proposed IPTV service of MTNL, called Tri-Band, has roped in Verimatrix, developer of the IPTV content protection system with tier one operators, to secure the data on IPTV. MTNL is planning to launch IPTV in Delhi and Mumbai, targeting two lakh broadband subscribers in the first year, which will ultimately be offered to its 39 lakh subscribers.
This was the first deployment of Verimatrix’s VideoMark in Asia, which enabled forensic, user-specific marking of individual video copies to track piracy to the individual set-top box (STB), the company said in a statement.
Time Broadband’s CEO and Managing Director, Sujata Dev, said, “Through our extensive evaluation for this large-scale deployment, we selected Verimatrix because it offers the most comprehensive, forward-thinking content security solution that enjoys an extremely high level of acceptance from major content owners, as well as offers the best available tools to detect and prevent theft of service.”
Time Broadband is also implementing Verimatrix’s clone detection technology, which was designed to protect revenue for the service provider by detecting cloned STBs on the network. Furthermore, VideoMark has been integrated with STBs to be deployed shortly for an additional layer of content protection.
“India is a very important market for us due to the IPTV growth potential and we are proud to be a part of this extensive pioneering deployment. We are excited to bring our best-of-breed protection technology to the Indian content community of film, music and TV,” said Tom Munro, CEO, Verimatrix.
VideoMark, an available feature of the Verimatrix Content Authority System (VCAS), is the invisible content tracking solution that enables forensic, user-specific marking of individual video copies to track piracy to the individual set-top box. Digital video delivered via STB with invisible, user-specific watermarks creates an environment with unique advantages to effectively secure the content.
Every STB contains an individual user identification, which is linked to that consumer via a unique digital certificate. Because piracy can be traced back to the source, and not just the network operator, content owners are ensured a higher protection level than other distribution methods, such as DVDs and VHS tapes.