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TI Cycles assigns digital mandate to Euro RSCG 4D Matrix

06-July-2011
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TI Cycles assigns digital mandate to Euro RSCG 4D Matrix

TI Cycles of India has roped in Euro RSCG 4D Matrix as its digital agency. The agency, which is part of Euro RSCG Worldwide, will handle the brand’s website, Social Media Marketing, Search Engine Marketing, Mobile Marketing and other online media engagements.

Commenting on the tie-up, Rajesh Mani, General Manager - Marketing, TI Cycles of India & BSA Motors, said, “TI Cycles of India in its endeavour to promote cycling and fitness through the fun and fitness platform on ground as well in the digital world has partnered with Euro RSCG 4D Matrix. Euro RSCG 4D Matrix showcases a promise of fresh creative talent and a solid digital backend, which will help us enrich the audience’s digital experience. We look forward to an enriching and exciting partnership.”

Reacting to the win, Sandeep Madhavan, COO, Euro RSCG 4D Matrix, said, “This is a great win for us considering the extent of work we can do for them. There have been instances where digital has helped drive not just sales, but more importantly, consumer engagement in a similar health/lifestyle segment. The team looks forward to this challenge.”

TI Cycles of India (TI), a division of Tube Investments of India Ltd, which houses iconic Indian bicycle brands such as BSA, Hercules and Montra, is part of the $3.8 billion Murugappa Group.

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