ThoughtBuzz, the analytics arm of To The New, has announced the launch of its new analytics platform – Omnio G. Omnio G is an advanced, feature rich social media analytics platform, that is aimed at helping organisations listen, discover, measure and engage with today’s social and mobile first consumers.
Omnio G will also support Facebook and Instagram, along with all existing social media platforms, including LinkedIn, YouTube, blogs and forums, review sites such as Amazon and CNET, QnA sites such as Yahoo Q&A and Twitter.
Commenting on the new platform, Anshul Jain, Founder & CEO, ThoughtBuzz said, “Instagram allows brands to engage with users visually. Addition of Instagram and Facebook, along with the existing support for social platforms like Twitter will empower marketers with data to analyse which content connects best with their consumers and benchmark how are they performing against competitors.”
Companies today use social media as a way to connect with their customers, partners and employees. Consequently, social media monitoring or listening is now more important than ever. Gartner predicts that by 2018, 75 per cent of transactions would start on social media and end on the mobile. With the growing use of social media by customers of all age groups, extensive tools are required to collect, analyse and respond to customers.
Omnio G builds on the previous ThoughtBuzz platform, introduced in 2013. Omnio G empowers its users to monitor platforms such as Instagram, Twitter, Facebook, blogs, news, YouTube and LinkedIn in real-time so that they don’t miss a single conversation. The platform would also enable users to identify top Facebook fans based on engagement rates and by time.
Omnio G provides advanced Twitter analytics to identify top tweets, re-tweets, top users and much more. The platform also allows management of multiple Facebook pages and Twitter accounts, run complex search queries on the system and analyse data by region.
The addition of Facebook and Instagram will enable existing clients to connect their Facebook and Instagram accounts and get an in-depth view of analytics for the pages they manage. Marketers would also be able to compare fan/follower activity on Facebook and Instagram with data outside their own assets. This will enable them to measure effectiveness of their campaigns across wide range of social platforms. Users would also be able to add multiple pages and view analytics for each of their pages on Facebook and Instagram accounts. The tool also has a premium layer, geared towards agencies that allow one to track multiple accounts enabling them to compare fan growth rates, engagement rates and demographics across all their pages.