Thomson strikes alliance with Paprikaas for animation, game video offerings

Thomson strikes alliance with Paprikaas for animation, game video offerings

Author | exchange4media News Service | Thursday, Feb 15,2007 7:38 AM

Thomson strikes alliance with Paprikaas for animation, game video offerings

Thomson, through its Technicolor Content Services business, has made a strategic investment in Paprikaas Animation Studios, a leading animation and game content provider based in Bangalore. This transaction strengthens Thomson’s commitment to the Indian entertainment and animation industries.

Paprikaas’ creative, technical and computer animation work will give Technicolor added capabilities tap the growing industry demand for high-end 3D digital animation for feature films, television animation, commercial advertising and video games and provide

Thomson’s Technicolor Content Services is the world’s second largest provider of content pre-production, production, post-production and distribution capabilities to the broadcast, cable, feature film, advertising, and ancillary home-video and DVD markets. The division also provides video game content creation and development services for leading video game publishers including Electronic Arts, Microsoft, Sony Computer Entertainment, Vivendi Games, Epic Games, and Bioware among others.

Said Ahmad Ouri, President of Technicolor Content Services, “Paprikaas has proven that their animation and game content creation work consistently meets our high standards, enabling us to further expand our capabilities and global reach, while also achieving cost efficiencies.”

“Our strategic partnership with Technicolor will pave the way for us to provide a unique service offering to the global animation and gaming industry. Our synergies will provide a perfect balance between the high front office competences of Technicolor through their global networks and qualified cost-efficient back office resources of Paprikaas,” said Nandish Domlur, Founder & CEO, Paprikaas Animation Studios.

From a developer’s perspective, India’s animation industry was approximately $ 354 million in 2006 and is expected to grow at a rate of 25 per cent annually, nearly three times the global market rate. The Indian gaming industry (content developers’ perspective) was $ 47.7 million in 2006, and is expected to grow more strongly than the animation market.

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