Thomas Cook India Ltd has launched an integrated travel portal, www.thomascook.in, on the BroadVision Business Agility Suite 8.1 solution to offer end-to-end travel services to its customers. BroadVision, Inc, is a global provider of strategic business solutions. The new travel portal will form an integral part of Thomas Cook’s integrated travel distribution network, spread across more than 160 outlets and over 200 partners.
Udayan Bose, Chairman, Thomas Cook India, said, “Today, 75 per cent of e-commerce spending is attributed to online travel booking. An average young entrepreneur traveling for work or holiday uses the Internet for addressing most of his travel needs, and we want to tap into this large market and cater to their needs effectively.”
Amitabh Pandey, President and Head-e-Business, Thomas Cook India, explained, “With BroadVision’s Agile development toolset, we were able to develop a complex full service travel portal addressing multiple user groups – B2B, B2C and B2E rapidly. Not only that, compared with conventional development environment, where we might have incurred 2.5 times and 3 times more in both costs and timelines, we were able to launch the sites with much lower costs (1.5 times) and in a shorter timeline (1.2 times).”
“BroadVision solutions are designed with such agility and robustness, so we can help customers build e-business websites not only to fit their needs, but also within their aggressive timelines. The launch of the Thomas Cook India travel site provides another great proof point of the robustness of our solutions: flexible enough to adapt quickly to changing business conditions and scalable enough to facilitate different kinds of business requirements and deliver extraordinary results in a timely manner,” said Dr Pehong Chen, President and CEO, BroadVision.