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The world today demands diversity in news more than ever before: Anna Belkina

15-February-2016
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The world today demands diversity in news more than ever before: Anna Belkina

Anna Belkina of Russia Today addressed the audience and the broadcast media persons present at News Next 2016. Anna specially flew in from Moscow for the event. She spoke about her channel Russia Today (RT) which celebrated its 10th anniversary.

RT caters to global audience in languages like Spanish, Arabic and Spanish and they also have online content in German, French and Russian. RT has successfully established itself as the eminent of journalism to the western media and it is the place to go to for matters concerning Russian national news and international news. RT channels are available to more than 700 million people across 100 countries in over 5 continents, 75 million people watch RT over the week and 35 million people watch it daily across 38 countries. In 2013 RT became the first ever news channel to cross the 1 billion views mark and they have 50 million unique users weekly. Their channel has won Emmy Awards thrice for news.

She also spoke about how there is exposure in abundance for news today and international news player like BBC and CNN have welcomed many new voices through the years. She mentioned how India’s Times Now has gone international and is now available in UK too. Such drastic changes in the industry leads to inevitable questions like do consumers even need these many sources of information and what purpose do these broadcasters serve and who decides that which story should make the cut?

Choices are being constantly made about which stories are to be covered, which expert’s commentary should be taken and all of this forms a particular perspective. She mentioned how it is necessary to have conversations that question the society and its policy makers because a global society is the form of a stable world.

She concluded by saying that there is natural appeal in new ideas, new angles and new opinions and the appeal is even greater if people might not have a way to make themselves heard, but if you are eager to share then there are people ready to listen. The world today demands diversity in news more than ever before. 

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