The Smart Manager, the bi-monthly management magazine printed by Spent Multimedia, has strengthened its knowledge partnership with CNBC-TV18. The Smart Manager and Moneycontrol.com, part of the TV18 Group, have signed an agreement for content partnership.
The Smart Manager's knowledge partnership with CNBC-TV18 has been in place for some time now. The new agreement involving Moneycontrol.com is an effort to further strengthen and expand the scope of this knowledge partnership.
As part of this agreement, Moneycontrol.com, which provides business and markets related news, information and analysis, will host a 'The Smart Manager' microsite to allow its user base access to management ideas presented by the world's and India's leading business thinkers and leaders.
Commenting on the move, Gita Piramal, Managing Editor, The Smart Manager, said, "We are very excited about working with Moneycontrol.com. We feel that the Moneycontrol.com audience is a relevant audience, with high levels of awareness and decision making powers, and thus, highly receptive to business and management content. It has taken some time for the world to recover from the dotcom debacle, but finally online activities as a major source of information, entertainment and education is coming of age; and is being taken seriously by consumers, advertisers and content providers. We are delighted to be partnering with Moneycontrol.com in leading the way in this new channel."
Haresh Chawla, TV18 Group's CEO, added, "We believe in continuously adding value to our users in the form of content and products that enable our users to generate, manage and protect wealth. We hope that Moneycontrol.com users will benefit from The Smart Manager content and use the strategic ideas and information to improve their business and management skills."
The Smart Manager is a business magazine with a unique position, which according to the magazine's officials, had allowed its readership base to grow ever since its launch. The magazine is engaged in other kinds of knowledge partnerships as well, like providing a regular business feature for Jetwings, the in-flight magazine of Jet Airways; Rediff.com with selected content for its business channel; and ISI's Emerging Markets Information Service (EMIS) with content. In addition, the case studies that are a regular feature in The Smart Manager are regularly used as reference material by leading B-schools and Indian corporations.