Digital-first branding agency The Small Big Idea (TSBI) has added two new feathers in its cap by bagging the digital mandates for Tiny Girl and Smita Thackeray’s Mukkti Foundation. The agency will be managing all social media assets for both the brands.
As part of its mandate, The Small Big Idea will design and execute social media campaigns and build engaged communities for both the brands. While the content strategy for Mukkti Foundation will focus on the informed, enriched, socially responsible netizens, that for Tiny Girl will revolve around getting parents to engage with their young daughters.
In three years since its establishment, The Small Big Idea has created a distinct identity for itself and manages digital mandates for some of the biggest brands across verticals such as Seychelles Tourism, Principal India, Viacom 18, ZEE Entertainment, and others.
Commenting on the new client win, Harikrishnan Pillai, Co-Founder, The Small Big Idea said, “We started off as specialists in the media and entertainment space because the core team came from television. But, over the last two years, clients from tourism, FMCG, BFSI have found us to be interesting micro-story-telling partners. We see stories as data with a soul. The content that performs has a more engaging soul than the one that doesn’t. Guess our experience with entertainment helps us understand and deliver that value.”
It is interesting to work on two brands that are about girls and women from different backgrounds, said Manish Solanki, Co-Founder, The Small Big Idea. “Our agenda would be to create content that inspires them to be their awesome self. In this day and age, it is the responsibility of content creators and brands to uphold the dignity of women while we tell stories, and we will ensure that we keep that in mind,” he added.
Mukkti Foundation, a non-profit organisation started by Smita Thackeray, works for women’s empowerment. The foundation believes that building a strong digital presence is mandatory in creating conversations around women’s empowerment and uplift. “Mukkti has always believed in quality, substance, and personal dedication, but we are also aware that it is rare to find an association which believes in the same values as us. Thankfully, TSBI is one of the few who truly believe in the same qualities as us, and it shows in their work and attitude. With their acute attention to detail and active management of every aspect, for TSBI, it seems, everything is personal. That is what makes us feel like we are one big team working towards a bigger dream,” said Rahul Thackeray, Managing Director, Mukkti Foundation.
Tiny Girl, on the other hand, is a Mumbai-based clothing company for girls that started operations in 2012 and caters to young girls aged 4-14 years. “For our foray into digital media, we needed someone who was not only adept at digital media, but also understood what we stand for. TSBI instinctively comprehended what we would need and we are confident that our partnership will be extremely fruitful,” said Kanji Patel, Managing Director of Tiny Girl Clothing Company.