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The New Indian Express re-launches web avatar

14-June-2012
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The New Indian Express re-launches web avatar

The New Indian Express, known for its strong journalistic stand since its inception in 1932, has re-launched its web avatar with better usability, appearance and more interactive content.

First launched as newindpress, the website was later rebranded under the name expressbuzz. After nearly four years, the site has undergone a revamp again as newindianexpress.

“The site still reflects our hard-hitting journalism along with columns and analysis from our distinguished experts, both from within and from outside the organisation,” said an official statement.

The new website, launched on June 4, has a recognisable similarity to the look and feel of the print edition, and is user-friendly with a dynamic interface. The design and layout, easy to navigate, offers the user an international touch, not seen before in Indian newspaper sites, claimed a company release.

Going forward, the website is also looking to incorporate user contributions and forum-based interactions that will give users a voice on the net that adheres to The New Indian Express’ motto of ‘Fear none, favour none’.

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