The Minimalist, one of India’s fastest growing design agencies, recently bagged the creative mandate for Bloomberg Quint. As part of the mandate, The Minimalist’s responsibilities include Social Media and Digital Creative Services for Bloomberg Quint, which has pioneered a new form of digital journalism and storytelling for the mobile-first, social native consumer.
Talking about the new win, Sahil Vaidya, Co-Founder, The Minimalist, said, “At The Minimalist, we believe in a minimalistic approach to communication. With the objective of showcasing Bloomberg Quint as a premium news and financial portal, we worked on a strategy that was creative yet simple. We are excited to work with Bloomberg.”
Talking about this association, Saket, Business Head, Bloomberg Quint, said, “The strategy presented by The Minimalist was completely in sync with our thinking and we felt an immediate connect with the team. We are eager to leverage their expertise on digital platforms and look forward to working with their young team.”