Sundar Devarajan Poondi has joined Kasturi & Sons, the holding company of The Hindu Group of Publications, as AVP – Digital Business. His last stint was with Citibank.
He is the first person to be hired in the digital space after Arun Anant joined as CEO.
Speaking to exchange4media, Poondi said, “I look forward to the tremendous opportunity to leverage the Hindu Group's traditional strengths and build our internet, mobile, social media platforms to deliver customised content and an interactive experience to our existing user base and grow it exponentially.”
Poondi is responsible for all the digital activity for the entire group. He believes customising and making content available across all platforms is important.
Commenting on Poondi’s joining, Anant said, “We are excited to have Sundar, with his experience and expertise in the digital space, on board as we strive to strengthen and expand our digital assets.”
Prior to this, Poondi was Vice President – Internet Banking and e-commerce at Citibank India. He is an alumnus of IIT Kharagapur and IIM Ahmedabad and brings more than a decade of experience in the consumer/business internet domain in India and the US with expertise in internet product development, marketing and business management.