The Hindu has introduced fee-based subscription for its put its e-paper. It is charging Rs 400 per month for accessing the digital edition of The Hindu. Earlier, it was available to readers for free.
In contrast, Hindustan Times had launched its e-paper initially in the paid-subscription mode. But subsequently it made its e-paper free.
When exchange4media contacted Nagarajan, Product Manager of The Hindu’s e-paper, he said, “The reason for making it a fee-based subscription is due to the high payments that have to be made to telecom companies in lieu of Internet charges.” He added they were targeting the NRI readers who can afford to pay the price.
The Hindu launched its online newspaper edition www.hindu.com in the first week of November 2006. Three editions of the newspaper – that of Chennai, Hyderabad and Delhi – have been made available in digital form in the first stage. It’s uploaded for viewing at 6 AM every day.