The Glitch has bagged the mandate of premium hair care brand from Hindustan Unilever - Indulekha. As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand.
Speaking on the win, Sunetro Lahiri, Creative Director at The Glitch said, “The exciting thing about a homegrown brand like Indulekha is the sheer visual playground we get to play with when it comes to crafting the language. Visual or verbal, the tenets of Ayurveda and its affectivity make for a rather rich canvas and that's the most exciting part for any creative personnel.”
The Glitch Business Director, Prachi Maroo, also added, “It's a great privilege to be tackling an array of haircare and styling brands ranging from the premium to the zany, and this addition only makes things more challenging and fun. We have been handling varied set of brands such as Set Wet, Tresemme, Bed Head by TIGI and Ayush in the hair portfolio. With Indulekha, our next step is to make sure the brand is perceived as the game changer that it truly is.”
The Glitch has delivered award winning campaigns across categories and platforms for several noteworthy clients from the house of PepsiCo, Perfetti Van Melle, Hindustan Unilever, P&G, Marico, amongst many others. Today, Glitch stands as one of the leading independent digital agencies in India with offices in Mumbai and Delhi.