Globally recognised American Whiskey brand Jack Daniel’s Tennessee Whiskey has signed on digital agency The Glitch to represent them in India.
Since its creation in May 2014, The Glitch has created a strong digital image for itself and already boasts of a clientele which includes PepsiCo brands 7UP, Mirinda, Quaker Oats, Lays, Doritos as well as Perfetti brands Happydent, Mentos, Center Fresh, Alpenliebe along with Carlsberg, Tuborg and now Jack Daniel’s.
Speaking on the win, Kabir Kochhar, The Glitch, Business Head for Delhi commented, “Being passionate consumers of JD whiskey, we are ecstatic to be working with such an iconic brand. The underlying values and heritage for Jack Daniel’s are incredibly strong. Using digital mediums as a jumping-off point; we plan to use innovation and creativity to deliver rich brand experiences. Using authenticity, we will create lasting relationships with consumers while achieving business objectives of increased consideration and consumption.”
Brown Forman owned Jack Daniel’s Tennessee Whiskey is one of the highest selling premium whiskey brands in the world and is looking to create a stronger presence in India. Speaking on selecting The Glitch, Vineet Agrawal, Brown Forman Portfolio Brand Manager in India Area, said, “We are very happy to have The Glitch partner with us for digital duties on Jack Daniel’s in India. India is one of the biggest markets globally in terms of social media usage with growing internet penetration. The Glitch brings great experience across categories and we look forward to them helping us leverage the medium and drive our business to new heights”