The Glitch has won the digital mandate of Godrej Master Brand, P&G’s Whisper. Apart from these, brands of Bosch, Kolte Patil and its luxury sub-brand 24K have also been added to the list of clientele.
Speaking on the win, Pooja Jauhari, Vice President, Client Strategy and Engagement at The Glitch stated, “It’s a very exciting time for us as we expand our brand of digital disruption across these brands which have a longstanding image and heritage to them. We look forward to taking the space these brands hold in the consumer’s mind today and grow them while building a strategic roadmap for sustained market growth for them.”
Speaking on selecting The Glitch, Manasi Narasimhan, Head-Godrej Master Brand commented, “We are very pleased to have Glitch as our partner agency on social media. Social media and digital are huge priority areas for us and we are happy to have an agency of calibre on board to continuously raise the bar here.”