The Economist Group and Chevron Corporation have jointly launched ‘Energyville’, an interactive online game that challenges players to meet the growing energy needs of their own city. ‘Energyville’ is hosted on www.willyoujoinus.com, an energy discussion forum created by Chevron.
“We are pleased to have devised such a valuable fully integrated communications tool in partnership with Chevron. There is no ‘right’ answer to the world’s energy challenge, and ‘Energyville’ was designed to show the complexities and the tough choices that have to be made to meet the energy needs of a growing, modern city. Given the importance of energy in our lives, ‘Energyville’ is an opportunity to stimulate and help create awareness around energy choices, said Paul Rossi, North American Publisher, The Economist.
Said Rhonda Zygocki, VP- Policy, Government and Public Affairs, Chevron, “The game ‘Energyville’ is an engaging way of looking at the real-world decisions that have to be made in meeting rising global energy needs. Sponsoring ‘Energyville’ supports our efforts to encourage a global debate of the critical energy issues. It will give people an opportunity to test their energy literacy and learn for themselves the challenges in powering their own city.”
Developed using data and content provided by the Economist Intelligence Unit, ‘Energyville’ examines the economic, environmental and security opportunities and trade-offs associated with different energy sources, and represents an average industrialised global city, with population and energy demands, uses and costs. In order to provide fuel and power to their city’s homes, offices, factories and vehicles, ‘Energyville’ players must balance the same competing demands faced by policymakers, businesses and consumers everyday.
Spanning a period from present day to 2030, players will have to manage the energy supply for their growing city through random events that affect their choices and highlight the consequences of their actions. During the game, players must choose between eight prevalent energy sources to power their city through to 2015 and 10 different sources through to 2030. As players move through the game’s phases, they learn about the characteristics of the energy sources and negotiate real life scenarios that can affect their energy choices. The economical, environmental and security implications of their chosen energy portfolio are calculated using an energy management points system. Players can compare scores with other players, challenge a friend and debate the results on the website.
The Flash-based software for ‘Energyville’ has been created for The Economist Group by Picture This Communications, a provider of interactive web-based services. The digital marketing, advertising and media communications planning and buying for ‘Energyville’ are being respectively provided by Wunderman, Y&R and Mediaedge:cia.