TeraReach has announced the launch of self-serve Twitter Influencer Marketing Platform – Tango. Tango brings together relevant influencers and technology for a simplified and systematic approach to Twitter based ‘Influencer Marketing Campaigns’. The platform promises quick and easy campaign deployment, a pre-registered database of 1500+ influencers in 15+ categories and ‘Live’ reporting that has tested out to be better than Keyhole. The platform also allows brands to keep an eye on the audience response, with the ability to differentiate between paid and organic participation. What’s more, the company also offers White Labelling for large agencies and enterprises.
The platform has been created keeping in mind that more and more brands and agencies be able to run scalable Twitter campaigns with ease. With deployment time of half an hour, all that is required are a few preliminary details to start a campaign. The tool will request for the Campaign Name, Screen Name, Hashtag, and the campaign’s start and end date. It has an easy to use interface and flexible campaign management, and makes it as easy as clicking a button to run a full-fledged campaign, complete with live reports, and automated follow-ups.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
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