Top Story

e4m_logo.png

Home >> Digital >> Article

TeraReach launches Twitter influencer marketing platform -Tango

06-September-2016
Font Size   16
Share
TeraReach launches Twitter influencer marketing platform -Tango

TeraReach has announced the launch of self-serve Twitter Influencer Marketing Platform – Tango. Tango brings together relevant influencers and technology for a simplified and systematic approach to Twitter based ‘Influencer Marketing Campaigns’. The platform promises quick and easy campaign deployment, a pre-registered database of 1500+ influencers in 15+ categories and ‘Live’ reporting that has tested out to be better than Keyhole. The platform also allows brands to keep an eye on the audience response, with the ability to differentiate between paid and organic participation. What’s more, the company also offers White Labelling for large agencies and enterprises.

The platform has been created keeping in mind that more and more brands and agencies be able to run scalable Twitter campaigns with ease. With deployment time of half an hour, all that is required are a few preliminary details to start a campaign.  The tool will request for the Campaign Name, Screen Name, Hashtag, and the campaign’s start and end date. It has an easy to use interface and flexible campaign management, and makes it as easy as clicking a button to run a full-fledged campaign, complete with live reports, and automated follow-ups. 

Tags Tango

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl