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Tensor Technologies and ZestADZ launch ad-supported Hindi SMS solution

13-October-2007
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Tensor Technologies and ZestADZ launch ad-supported Hindi SMS solution

Delhi-based technology company Tensor Technologies Pvt. Ltd has collaborated with mobile advertising company ZestADZ to launch an ad-supported Hindi SMS solution – MeghDoot. MeghDoot uses mobile transliteration technology application, which enables users to send Hindi SMS to almost any phone using an English keypad.

“MeghDoot is a milestone in local language messaging and it will take SMS messaging to the masses,” said C Chandrashekhar, CEO, Tensor Technologies.

MeghDoot has an intelligent mobile transliteration technology and runs on almost any type of phone, and enables to send Hindi messages in the form of text or picture messages. Users have to incur just the cost of a single SMS as priced by the operator while sending these Hindi messages. On the other hand, users receiving these Hindi messages need not have T6 installed to receive Hindi messages.

As the advertising partner of MeghDoot, ZestADZ will enable the delivery of text and banner ads within the application, thereby monetising the application for T6India. The ads will be highly relevant, targetted, region-specific and based on the handset of the user.

“This partnership is a part our effort in creating an open ecosystem of services to the subscriber which will be monetised through mobile advertising. Such services offer a win-win platform for both the subscriber and the publisher, and an ad-supported model in the mobile space is here to stay,” said Asif Ali, Chief Technology Officer, ZestADZ.

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