TELiBrahma Convergent Communications, in association with Sportingmindz, is partnering with the Bangalore IPL team Royal Challengers to enhance the experience of fans when they cheer for their cricket team. The experience is extended to the spectators, who would receive real time match linked information on their mobile handsets within the Chinnaswamy Stadium during the DLF IPL Tournament matches, which begin from April 18 onwards.
Cricket fans at the stadium would receive ‘mobile flashing’ upon activating the Bluetooth application on their mobile phones. They would receive content related to the forecast of the match, pitch report, team composition, video clips, trivia and updates at every turn during the match.
A welcome kit would be delivered to all the users who would turn on the Bluetooth application. The kit includes graphically rich content. Videos delivered would include wicket packages, best shots, etc. Users would also receive trivia. As a partner, Sportingmindz would provide the analytical content.
“The content would be exclusive to Royal Challengers and would be a huge gratification for viewers. The offerings include pre-event promotions, and we intend to build a mobile fan club exclusive to Royal Challengers,” said Narasimha Suresh of TELiBrahma Convergent Communications.
The Bluetooth infrastructure would also provide a unique opportunity for brands to have an extended presence at the Chinnaswamy Stadium by branding the mobile content and match-linked information pushed to the handsets of the users at the stadium.
“We are talking to brands with national footprint as well as local retailers. Royal Challengers, Blackberry and Canara Bank are some of the major brands who have confirmed and would be using the Bluetooth infrastructure to maximise the mobile advertising opportunity at the stadium,” Suresh added.
TELiBrahma is a leading mobile solutions company based in Bangalore. The company has patent pending products, experience in addressing complex technology problems to deliver simple to use solutions, ability to understand and adapt to customer requirements. Sportingmindz is also a Bangalore-based company providing software solutions to the sports domain in the country.