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Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

23-March-2017
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Telecast of  Exit Polls  garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

The telecast of the launch episode of ‘Piya Albela’ on Zee TV garnered 6.7 million impressions on Sunday (March 5) from 16:00 to 19:42. Zee TV slipped to the fifth spot managing 291 million impressions in the urban market, according to BARC data for week 10 (March4–10).

The first episode of ‘Prem Ya Paheli Chandrakanta’ on Life OK garnered 3.4 million impressions on Saturday from 20:59 to 21:47. Life OK was at the sixth spot in the urban market, garnering 241 million impressions for week 10.

The telecast of ‘Assembly Election Exit Polls’ in the Hindi News and English News categories on Thursday, from 17:00 to 23:00, garnered 64.5 million gross impressions for Hindi News, and 24.9 million impressions for English News.

The L/T Paytm-172nd Test between India and Australia on STAR Sports 1 and 3 (SD+HD) garnered 7.2 million impressions on Day 4. The viewership increased significantly from Day 3’s 5.9 million impressions, a spike of 22 per cent. On Day 1 and Day 2, it garnered 5.0 and 5.7 million impressions, respectively.

The episode of ‘Koffee with Karan Special’ featuring Kapil Sharma on Star World (SD + HD) fetched 47.2 million impressions on Sunday from 21:00 to 21:58.

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The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video