Top Story


Home >> Digital >> Article

Technology is helping amplify brand experience: Rob Norman

Font Size   16
Technology is helping amplify brand experience: Rob Norman

With increase in consumption of digital media, marketers are faced with a new set of challenges in reaching their audiences with the right message, at the right time and through the right channels. The range of media options, technology platforms, data availability and data governance requirements have added a tremendous amount of complexity to the practice of marketing.

Sharing his views on the evolving trends in multichannel digital marketing, Rob Norman, Chief Digital Officer, GroupM Global noted, “In 2012, we noticed a major landmark in digital media and the beginning of a new phase in digitisation of media.”

Norman further said that today, access to information and the internet is no longer limited to just the desktop PC, but has proliferated to multiple screens and is on the go.

Stressing on the need to embrace innovations taking place in the technology space, he added that the various innovations have made it possible for brands to connect with consumers without fear of disruption. “Newer technology is helping brands amplify the brand experience and stretching it beyond a single media. Thus, technology is increasing value and efforts by marketers.”

Norman was sharing his views at the IMPACT Digital Marketing Meet, held in Gurgaon on May 13, 2013. Hindustan Times and HT Mobile Solutions were the presenting sponsors of the event. The associate sponsors were Times Internet, Lifebuoy and; was the networking sponsor; and the event was supported by Digital Market Asia.

Tags Rob Norman

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India