After conducting the first ever ‘DQ, Will you Click’ quiz in Mumbai on March 11, the exchange4media Group conducted the second round in Bangalore on March 12. The Bangalore round was won by the Sun & TCS team. Winners of the Mumbai and Bangalore rounds will now compete against each other in the finals, which will be held in Delhi on March 19, 2010.
The winner of the Mumbai round was the team comprising Praneeth Reddy of Media Contacts and Zapak’s Eklavya Bhattacharya. The ‘DQ, Will you Click’ quiz covers all aspects of the digital sector such as Internet, mobile, gaming, animation and technology, among others.
The second round of the DQ Quiz started with 15 teams comprising two members each. The teams had to go through a written round, following which the four teams for the final round were selected.
Mahesh Murthy of Pinstorm and Manish Vij of Quasar Media were the quizmasters for the evening.
Team A comprised two participants from 22 Feet; Team B comprised participants from Dell; Team C comprised participants from Sun and TCS; while Team D was made up of participants from Yahoo and Green Lemon.
There were a total six rounds and each round consisted of four questions. After a very entertaining question and answer session, Team C (Sun and TCS) secured the first position, while the Team D (Yahoo and Green Lemon) came second. Team B (Dell) got the third spot by attempting a tie-breaker question.
The participants in the winning team were given a laptop each, while the second runner up got a digital camera each. The participants who came third were awarded with an MP3 player each.
Microsoft Advertising is the presenting sponsor for ‘DQ, Will you Click’ 2010, while Zapak and 160by2 are the co-sponsors. Bloomberg UTV is the broadcast sponsor. The other sponsors include e-Zone and Tyroo, while Rashi Entertainment is the event partner. Stylekandy is the style partner.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking