Top Story

e4m_logo.png

Home >> Digital >> Article

Team Pumpkin bags digital mandate for Foodgasm

31-May-2017
Font Size   16
Share
Team Pumpkin bags digital mandate for Foodgasm

Team Pumpkin, a digital marketing agency, has bagged the mandate for Foodgasm, an eatery located in Bandra, Mumbai. This partnership will see the agency handling social media duties and public relations for the restaurant. Foodgasm will be amongst a few F&B accounts handled by Team Pumpkin.

Foodgasm is founded by Kapil Ghorpade who is a fitness freak and believes in serving fresh, healthy and natural food at his restaurant. The restaurant along with its healthy meal service called ‘One Up’ also provides services like Wi-Fi, home delivery, wheelchair accessibility, and smoking area and outside dining. Ghorpade said, “Foodgasm as a brand caters to people who are conscious about their health but are also gourmets at heart. Digital presence gives us an opportunity to connect with our target audience. Also, good PR is equally important to sustain and gain credibility among prospect customers. We believe Team Pumpkin as an agency will serve best in achieving the set goal.”

 Swati Nathani, CBO of Mumbai office, Team Pumpkin, quoted, “We are delighted to add Foodgasm to our clientele. In times when health has become an important subject and people are gaining consciousness about their diet, Foodgasm is doing a great job by providing them with healthy and fun meals. We are confident that our young and efficient team will put up some amazing digital work which we aim to leverage through PR.”

Constructing parallel support to the principles of Ghorpade and Team Pumpkin will be creating digital marketing and PR strategies to develop the brand image of the restaurant. Team Pumpkin has offices in Mumbai, Delhi and Bangalore. The Mumbai team will marshal the duties for Foodgasm. 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems