Within months of forming their strategic partnership, the TBWA-Ignitee joint entity has bagged some prestigious digital assignments, which include Visa and Style Spa, among others. The new businesses have been signed by the combine in Delhi, Chennai and Mumbai.
Commenting on the new wins, Shiv Sethuraman, Group CEO, TBWA\ India, said, “I am pleased with the start that we have made. I am also glad that the range of assignments that we have secured is wide – from integrated digital campaigns to website creation to media planning and buying. We were confident we had found the right model to take to market, and it is nice to see this belief being validated by the clients.”
Atul Hegde, Chief Executive Officer, Ignitee, added here, “This is a great start to our partnership. We now look forward to jointly creating doing great work for these brands. I must say I’m very impressed to see the TBWA\ team investing so much time in educating their clients on the opportunities the digital landscape offers. This will lead into many more such success for our new combined team.”
The assignment for Visa involves driving awareness for pre-paid cards, which includes creation of a microsite. Style Spa, a branded furniture retailer and manufacturer based out of Chennai, has also chosen the agency to create a user-friendly website.
TBWA\, a part of Omnicom Group Inc, creates ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa, among others.
Ignitee Digital Solutions provides 360 degree solutions for its clients, including media planning and buying, search marketing, and creative and technology solutions.