Top Story


Home >> Digital >> Article

TBWA-Ignitee combine on a roll; bags Visa, Style Spa and more

Font Size   16
TBWA-Ignitee combine on a roll; bags Visa, Style Spa and more

Within months of forming their strategic partnership, the TBWA-Ignitee joint entity has bagged some prestigious digital assignments, which include Visa and Style Spa, among others. The new businesses have been signed by the combine in Delhi, Chennai and Mumbai.

Commenting on the new wins, Shiv Sethuraman, Group CEO, TBWA\ India, said, “I am pleased with the start that we have made. I am also glad that the range of assignments that we have secured is wide – from integrated digital campaigns to website creation to media planning and buying. We were confident we had found the right model to take to market, and it is nice to see this belief being validated by the clients.”

Atul Hegde, Chief Executive Officer, Ignitee, added here, “This is a great start to our partnership. We now look forward to jointly creating doing great work for these brands. I must say I’m very impressed to see the TBWA\ team investing so much time in educating their clients on the opportunities the digital landscape offers. This will lead into many more such success for our new combined team.”

The assignment for Visa involves driving awareness for pre-paid cards, which includes creation of a microsite. Style Spa, a branded furniture retailer and manufacturer based out of Chennai, has also chosen the agency to create a user-friendly website.

TBWA\, a part of Omnicom Group Inc, creates ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa, among others.

Ignitee Digital Solutions provides 360 degree solutions for its clients, including media planning and buying, search marketing, and creative and technology solutions.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by