TBC-World Group, a Canadian company operating in India since 2006, is launching Gaja Digital Agency, an integrated digital agency based in Bangalore.
Santosh EG, an industry veteran with over 15 years of experience in the field of digital marketing and advertising, will be heading the new agency. Santosh was formerly Vice-President at McCann WorldGroup and OgilvyOne Worldwide.
Gaja Digital Agency will offer the full fledged spectrum of digital marketing services and advanced Web applications development, from strategy to execution. The agency aims to be a boutique shop, focussing on the quality and effectiveness of its solutions to client’s business. It already serves a series of corporations mainly in India, France and Canada.
“It is going to be both an exciting and challenging journey. Exciting – because it the DNA of the digital marketing, and challenging – because client’s expectation from the medium is increasing on day-to-day basis. We would be looking to address the business problems through creativity and technology,” Santosh said on the occasion of the launch.
Commenting on the new agency and the appointment of the new head, Renato Cudicio, CEO, TBC-World Group said, “We discovered that there was a need in the market for a high-end digital agency with strong Indian roots capable of being a real bridge between our European as well North-American clients and the Indian Sub-Continent. And having Santosh heading the agency is an added bonus, allowing us to be competitive and on the front of digital creativity, right out of the box. Gaja Digital Agency is all about leveraging our skills and our international network.”