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Tata Steel launches digital campaign ‘Valueabled’

16-June-2011
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Tata Steel launches digital campaign ‘Valueabled’

Tata Steel has launched Valueabled.Com an online campaign targeted towards all who wish to make a difference. It seeks to provide a forum for Indians, especially the youth, to come forth, discuss and debate on the values and beliefs that shape up our lives today.

Powered by Tata Steel, this digital campaign seeks to provide a common platform for all stakeholders to discuss and understand better, the values that make us what we are.

The platform, powered and administered by Tata Steel, seeks to promote active involvement via the website, social media like Facebook and Twitter, through polls and discussion forums, in the debate on the values that shape India and in turn shape our daily lives. Through this platform, people can voice their opinion, hear others speak their mind, cast their votes in polls online on issues that garner their attention, watch videos on related issues etc. In all, this initiative aims to actively engage the stakeholders to showcase the psyche of the nation, in context to values and beliefs.

The website www.Valueabled.com, the Facebook and Twitter pages, as well as the online Polls and Discussion forums will serve as touchpoints for the stakeholders to make themselves and their opinions heard.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.