Top Story


Home >> Digital >> Article

Tata Steel launches digital campaign ‘Valueabled’

Font Size   16
Tata Steel launches digital campaign ‘Valueabled’

Tata Steel has launched Valueabled.Com an online campaign targeted towards all who wish to make a difference. It seeks to provide a forum for Indians, especially the youth, to come forth, discuss and debate on the values and beliefs that shape up our lives today.

Powered by Tata Steel, this digital campaign seeks to provide a common platform for all stakeholders to discuss and understand better, the values that make us what we are.

The platform, powered and administered by Tata Steel, seeks to promote active involvement via the website, social media like Facebook and Twitter, through polls and discussion forums, in the debate on the values that shape India and in turn shape our daily lives. Through this platform, people can voice their opinion, hear others speak their mind, cast their votes in polls online on issues that garner their attention, watch videos on related issues etc. In all, this initiative aims to actively engage the stakeholders to showcase the psyche of the nation, in context to values and beliefs.

The website, the Facebook and Twitter pages, as well as the online Polls and Discussion forums will serve as touchpoints for the stakeholders to make themselves and their opinions heard.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...