Tata Sky has launched its application Everywhere TV on PCs (laptops and desktops) on the eve of the FIFA World Cup 2014. The Tata Sky ad campaign announcing the launch of the app coincides with the most awaited football series of the year, which can also be viewed live on Tata Sky Mobile app.
The campaign speaks to all the football fans in India who don’t have a second TV at home and could end up disturbing their family members by watching FIFA on the common TV in the middle of the night. It shows how football fans can now enjoy their favourite matches on their laptop, anywhere, without disturbing anyone else.
One of thread films features a husband watching the match on his laptop, sitting in the bathroom to avoid disturbing his wife. Only when he cannot contain his ecstatic appeals on the football match, does the clueless wife get up and locate him. Similarly, the other ad film shows a surprised mother walking into her teenage son’s room, when she hears the boy celebrating a ‘Go...go...Goal’ sitting in the cupboard of his room.
Watch the ads here…
Vikram Mehra, Chief Commercial Officer, Tata Sky said, “The Everywhere TV service launch has been timed just before the football World Cup to ensure that home laptop doubles up as the second TV at home, thus allowing youngsters to watch late night football matches on their laptops with headphones without disturbing their entire family.”
Commenting on the ad, Sukesh Nayak, Executive Creative Director, Ogilvy & Mather said, “If one observes a typical football fan, we see that he is not the one to hide his excitement, whether it is his happiness at a goal scored or his anger against a wrong move. Taking this insight, we created messaging for Tata Sky Mobile App that lets you watch the live telecast of FIFA World Cup on laptop and other devices. The message was very simple – you could hide and see football but your excitement will still give you away.”
Agency: Ogilvy & Mather
Creative Director: Sukesh Nayak
Director: Vijay Sawant