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Tata Indicom unveils ‘Don’t Stop Mobile’ with free outgoing calls for two years

11-May-2006
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Tata Indicom unveils ‘Don’t Stop Mobile’ with free outgoing calls for two years

Tata Teleservices Ltd has taken a step to redefine the existing prepaid wireless market by unveiling its new product ‘Don’t Stop Mobile’ across 20 circles. The offering from Tata Indicom allows customers to make free outgoing calls for a period of two years to any Tata Indicom mobile or Tata Indicom fixed phone within a state. This is subject to a maximum of 3,600 minutes. Subscribers will also be provided with an initial talktime of Rs 10 for calls to other phones.

Unveiling the product in the Capital on Wednesday, Debashis Sur, Circle Operating Officer, Delhi and NCR, Tata Teleservices, said, “Our objective is to make this endeavour an unparalled success in the history of Indian telecom. Building on the tremendous success of ‘Non Stop Mobile’, our ‘Don’t Stop Mobile’ is an extension of our commitment and vision to transform and revolutionize the Indian telecom industry by offering affordable and customer friendly mobile services.”

There is no fixed monthly commitment with ‘Don’t Stop Mobile’. Subscribers are free to recharge with any recharge voucher starting at Rs 50 and use the value for the entire validity period of the mobile.

“Yet again our target audience for ‘Don’t Stop Mobile’ is definitely the masses. We believe that it is this customer segment to which we need to extend such revolutionary services. By changing the lives of this category, India can truly achieve development and a higher mobile penetration,” Sur added.

The new offer is available on the following handsets: Indicom Ace, Haier D1000, Kyocera Prisma and Indicom Star, priced at Rs 2,299, Rs 2,499, Rs 2,799 and Rs 3,749 respectively.

Meanwhile, at the launch of the service in Kolkata, Rajesh Puri, Head-Operations & Planning, Consumer Market, Tata Teleservices, said, “We believe that it is to this customer segment comprising the masses that we need to extend such revolutionary services. By changing the lives of this category, India can truly achieve development and a higher mobile penetration.”

He added that “till now it was ‘dil kholke boliye’, but now it is ‘dil kholke boliye aur suniye do saal taak”.

Tata Teleservices has decided to spend around Rs 3,000 crore for expanding its network this fiscal.

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