It’s good news for music and radio lovers across the country as Tata Indicom now offers a unique combination of Internet and radio on mobile devices. The company will offer this service through ‘Brew’, an application that connects to a bouquet of 41 international and local radio stations. It will also enable users to download music and ring tones from the Internet.
“The launch of Tata Indicom mobile internet radio marks another important milestone in our series of firsts. We believe that our subscribers will be very excited to be able to enjoy Indian and international music and listen to news, anytime, anywhere,” said Pankaj Sethi, President-Value Added Services, Tata Teleservices Ltd.
Sethi emphasised that the company will be looking at Internet and interactivity as one of its promotional tools. With at least 200 outlets spread across the country, the company will carry in-shop demonstrations to boost sales and generate better awareness among mobile users. Conducting contests and interacting via SMS and calls will form a part of the promotional campaign. “We have a ready target market in terms of the current mobile users and we cannot afford to avoid that market,” added Sethi, as he spoke about the company’s initial marketing plan.
Currently available on Motorazr V3C, Samsung Wideo and Motorola World Phone, with a subscription charge of Rs 25 for 15 days, the company is also looking at providing this service with low-end mobile devices worth Rs 3,000.
With the current market of 160 million mobile phone users and with six million new subscriptions being added every month, it is evident that Tata Indicom has a huge market to tap. But its success will depend on how it sustains growth with the likes of other leading telecom players eyeing the market.