Top Story

e4m_logo.png

Home >> Digital >> Article

Tata Docomo introduces TwittCom

30-May-2012
Font Size   16
Tata Docomo introduces TwittCom

Tata Docomo has introduced a Twitter application for its GSM pre-paid customers that will allow them to recharge and activate a value added service/application through Twitter.

The e-commerce initiative, called Twittcom has been developed by the team at Tata Teleservices.

Commenting on the initiative, Ritesh Ghosal, Head of Brand Marketing, Tata Teleservices said, “With the increasing consumption of internet and the rise of social media, it makes ample sense to be present on the medium where people are spending time at present or they are likely to spend time in the future.”

“Our community on Facebook is amongst the strongest in the world and Twitter will reach the same levels quite soon,” he added.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively