Working women in Delhi, Mumbai and Bangalore have great reason to cheer and drive away the regular work-day blues this International Women’s Day, as Mia from Tanishq has launched a fun campaign on Facebook with some unique prizes in the offing. The brand’s #SnapOutOfIt digital campaign is well-thought out, bearing in mind the requirements on the professional front in this fast-paced working world, and the fact that women also manage things on the home front after long hours at the office.
With International Women’s Day commemorating women’s rights and progress around the world, Mia’s #SnapOutOfIt campaign lightens things up by inviting women to invoke the creativity and fun element, and send in convincing entries explaining why they deserve a chance to snap out of the routines they follow in daily working life. Winners will be selected on the basis of the wittiest and most convincing entries and will be treated to fun activities such as para-motoring in Delhi, vineyard tour in Bangalore and yachting in Mumbai on March 8, 2014.
Being a brand that caters to the working woman, Mia believes that women have arrived and continue to advance fabulously in their professional and personal lives. As a tribute to the numerous roles women don at work and at home, Mia seeks to make this International Women’s Day extra special.
The contest, which rolled out on March 2, culminates today (March 6, 2014). Over 154 entries have been received so far. A few entries that have come in so far include “#SnapOutOflt To get Rid Of my Moody boss N Foody Hubby”; “Bored of Tight Deadlines & Right Timelines”; “Fed up of Extra Tensions of Both Home and Office so Forget actually Who I am”; “My alarm clock goes off, no matter the hour or day, and all I want is to stay crawled up in bed”; “I want to Do something crazy”; “I wud like to rejunevate my thrilling childhood memories”; “My Mom-In-Law asks me to dress-up everyday like the actresses from ‘Saas-bahu’ TV soaps. I need to #SnapOutOfIt”.
The brand sees the campaign as a great marketing strategy as well as a brilliant way to tap into its target audience – working women – and they chose just the perfect occasion to do so. The campaign on Facebook has been integrated with Twitter and YouTube as well, and an app has been designed to ensure there is no clutter.