Tanishq has rolled out its latest digital campaign, called ‘Confessions of a Bride’, which celebrates the unique proposition that a discerning new age bride has for her wedding. Stemmed from the distinctive wedding wishes that modern Indian brides have, the month-long campaign invites brides-to-be to confess their secretive wedding desires to Tanishq and stand a chance to make their wedding more memorable.
To take part, the to-be-brides can login to TanishqWeddings.com and confess about their unique wedding wishes and plan their wedding better with Tanishq. The bride with the most unique confession will see her dream come true for her wedding, while many other brides can win gifts ranging from pre-wedding styling trials, make-up to gift vouchers and more. The website also has bridal apps such as Create your Unique Hashtags, Wedding Planner, Gift Registry and so on, which will help brides organise their wedding better.
Commenting on this campaign as an extension to the recent wedding campaign, Sandeep Kulhalli, Vice President – Retail and Marketing, Jewellery Division, Titan Company said, “We are delighted to present an innovative campaign that represents every bride’s unique confession for her wedding. As family jewellers in a progressive society, we understand that every Indian bride to be wants to give an individualistic touch to her wedding and is ready to get out of the realms of comfort to fulfil the same. This campaign attempts to live up to the confessions that the bride makes so as to gift wrap a beautiful experience and present it to her that will go down the memory lane.”
Kaustav Sengupta, Associate Professor and Ph.D. research scholar at National Institute of Fashion Technology, Chennai and Youth Trends Analyst remarked, “The logic of being married has not been changed, but the ethos and halos around it has. So, if one commits to marry, it has to be ‘different’, once in a lifetime. Among millennial generation, getting recognised as ‘inspirational leader’ among peer group is most important aspect of life. Hence, the new age wedding is not only an event organised by the family, but the bride and groom. They are involved in every decision their parents take. Their parents pamper them by allowing to expand their horizons… themed marriages are in vogue along with pre- and post-marriage themed photo shoots. Visuals are better evidence of the dream one dares to realise, through marriage.”