Top Story

e4m_logo.png

Home >> Digital >> Article

Tamil Nadu politics trends on social media with #Sasikala generating 27.31k mentions in few hours

15-February-2017
Font Size   16
Share
Tamil Nadu politics trends on social media with #Sasikala generating 27.31k mentions in few hours

Tamil Nadu politics has been always been akin to high voltage drama. This time, mercury has been rising ever since then late chief minister J Jayalalithaa’s close aide O Panneerselvam spoke against All India Anna Dravida Munnetra Kazhagam (AIADMK) general secretary VK Sasikala last week. He had declared at late chief minister J Jayalalithaa’s memorial that he was forced to resign from the chief minister’s post. This led Sasikala to remove him from the post of AIADMK treasurer. Before that, Sasikala was elected as the AIADMK’s Legislature Party leader on Sunday, which was paving way for her elevation as Tamil Nadu Chief Minister, replacing O Panneerselvam. But after Supreme Court convicted her in a 21-year-old disproportionate assets case, sealing the lid on her hopes of becoming the chief minister of Tamil Nadu, the drama went to another level. She will have to surrender to the Chennai police to serve her four year jail sentence.

The entire scenario has been trending under the #Sasikala which generated 27.31K mentions on social media and 1.25K mentions on online news agencies (till the time we filed the story) as mapped by research firm, Meltwater. Even the #SasikalaConvicted was gaining momentum on Twitter with several journalists and even Narendra Modi tweeting about it. 

So far it induced more negative sentiments (65.87 per cent) than neutral sentiments (33.55 per cent) both on online news agencies and social media according to Meltwater. In fact across social media negative sentiments stood at 54.57 per cent while positive sentiments surprisingly stood at 9.60 per cent.




(Dashboards sourced by meltwater)

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...