There is a lot of talk about social media, but the truth is that it boils down to just talk, unless one knows how to leverage this medium to give a push in the right direction for one’s business and brands. The Social Media Marketing (SMM) Bootcamps held by Digital Vidya in Bangalore managed to successfully drive home this point and gave the participants hands-on experience of various SMM tools like Twitter, LinkedIn, and Blogging, and insights into using these in a better way to gain the maximum out of these. Led by Pradeep Chopra and Kapil Nakra, the camp proved to be both informative and interactive and focused mainly on B2B businesses.
At the very outset, Nakra demystified digital marketing and explained its core in three simple words – visibility, relevance and credibility – and charted the parameters to measure these in order to understand where one stood in the SMM scenario.
He explained, “The visibility can be measured by profile views, connections, participation, tweets or the number of postings, relevancy by comments and traffic on the pages and credibility by followers, and ratings, among others. But the important thing to remember here is that while quantity is important, quality too is an important factor, meaning who is commenting or re-tweeting on what one has posted.”
Talking about why one should care about social media, Chopra said, “Social Media is a powerful tool and the fastest growing medium, thus giving all the reasons for the urgency of the medium. Also, traditionally word of mouth has been the most powerful medium of marketing and social media just gives it a new playground to operate in.”
The session also threw light on how one can use professional networking site LinkedIn. Many of us are registered on LinkedIn, but it stops by just adding connections for many. The camp gave insightful tips to get more from this community like adding a relevant tag to one’s professional description. Participating in questions and answers is also a relevant way to increase one’s visibility and create engagement. There was also a session on effective blogging, among others.