Top Story

e4m_logo.png

Home >> Digital >> Article

Takeaways from Social Media Marketing Bootcamps

27-March-2010
Font Size   16
Share
Takeaways from Social Media Marketing Bootcamps

There is a lot of talk about social media, but the truth is that it boils down to just talk, unless one knows how to leverage this medium to give a push in the right direction for one’s business and brands. The Social Media Marketing (SMM) Bootcamps held by Digital Vidya in Bangalore managed to successfully drive home this point and gave the participants hands-on experience of various SMM tools like Twitter, LinkedIn, and Blogging, and insights into using these in a better way to gain the maximum out of these. Led by Pradeep Chopra and Kapil Nakra, the camp proved to be both informative and interactive and focused mainly on B2B businesses.

At the very outset, Nakra demystified digital marketing and explained its core in three simple words – visibility, relevance and credibility – and charted the parameters to measure these in order to understand where one stood in the SMM scenario.

He explained, “The visibility can be measured by profile views, connections, participation, tweets or the number of postings, relevancy by comments and traffic on the pages and credibility by followers, and ratings, among others. But the important thing to remember here is that while quantity is important, quality too is an important factor, meaning who is commenting or re-tweeting on what one has posted.”

Talking about why one should care about social media, Chopra said, “Social Media is a powerful tool and the fastest growing medium, thus giving all the reasons for the urgency of the medium. Also, traditionally word of mouth has been the most powerful medium of marketing and social media just gives it a new playground to operate in.”

The session also threw light on how one can use professional networking site LinkedIn. Many of us are registered on LinkedIn, but it stops by just adding connections for many. The camp gave insightful tips to get more from this community like adding a relevant tag to one’s professional description. Participating in questions and answers is also a relevant way to increase one’s visibility and create engagement. There was also a session on effective blogging, among others.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.