SVG Media (formerly known as Tyroo Media) has announced the launch of its data backed display ad network – Velocity – in India and APAC. SVG Media’s leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity.
Velocity is being pegged as ‘the largest targeted reach network’ offering valuable audience segments at speed using world class technology platforms. The ad network’s product portfolio includes offerings such as Audience Display, Video, Mobile, Rich Media, Social, Data Targeting and Specialty Display. Velocity has the potential to offer its clients customised audience segments, special interest segments across verticals, rich media solutions served on comScore listed publishers, social media engagement, mobile targeting and mobile data aggregation.
Commenting on the launch, Manish Vij, Founder and CEO, SVG Media said, “The online display advertising ecosystem is evolving and changing rapidly; we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem.”
The online display ad ecosystem is fractured due to a huge spillover in finding the right audience. Velocity will utilise the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search.
Piyush Rathi, National Sales Director, Velocity commented, “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has over 33 million unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”
Data targeted display offered by Velocity is expected to improve CTR’s by up to three times, reduce bounce rates by more than half and improve post-click engagement metrics by up to two times.