SVG Media has announced that it is merging Komli Media’s India media business and global brand rights with itself to create India’s largest mobile marketing company, with a combined share of 60 per cent of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens. The company said that the merger marks the biggest instance of industry consolidation in recent years, creating a giant independent mobile reach for advertisers in India and SE Asia.
Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company. SVG Media, through its operating brands, will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia. The group works with almost every online commerce, mobile first and consumer brand in the region; driving reach and performance to them through it products such as product listing ads, affiliate marketing, dynamic re-targeting, video and native ads and social. More than 75 per cent of SVG Media’s business is now coming from mobile.
As a combined entity, the new SVG Media group’s consolidated India revenues stand at over $50 million. Only Google and Facebook have more India revenues and reach than SVG Media after this announcement.
RevX, the mobile remarketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.
Manish Vij, Founder and CEO, SVG Media said, “At SVG Media, we are determined to deliver to our advertisers a comprehensive suite of digital marketing products. Our vision is to be the most valued digital marketing platform for the high growth Asian mobile commerce industry. With Komli’s addition, our advertisers will also get highest reach in Social Media. We are working hard to be the first billion dollar digital marketing platform from India.”
Harish Bahl, founder of Smile Group said, “The Indian mobile advertising industry is expected to be valued at three billion dollars by 2020. As per our estimate, SVG is now three times larger than its nearest competing mobile marketing platform in India. We are confident that the merger with Komli India will bolster the SVG platform to continue building and offering the best-in-the-industry media and technology infrastructure for its advertisers - owning the ability to deliver 100 Million mobile-commerce transactions every year.”
Amar Goel, Founder and CEO Komli Media said, “Joining hands with India’s largest digital marketing platform allows both of us to combine our best strengths to create unprecedented value for our customers. All of us at Komli India are excited to be a part of the SVG Media group and look forward to further consolidating our leadership in India.”